OUR STORY

I'm 2 Black 4 That™ is an international urban streetwear brand with the sole purpose of cultural affirmation for Black people globally, and re-appropriation of our culture and cultural identity.

We are in the Business of Being Black.

How many times have you said this with your friends or family: 

"I'm Too Black For That!"

In response to all sorts of nonsense!

We don't have to ask. We don't have to explain. We can just be Black, damn it!

It is not really about something being impossible to deal with or handle--NO, it's just about having the boundaries. 

We do not need to accept everything or anything. 

We do not accept the box we are placed into and norms that are not normal for us. 

No is a whole sentence. 

Yes is a whole vibe (Yessir)!

Change The Narrative. Own Your Own Story.

THIS IS NOT AN ANTI-ANYONE ELSE BRAND. RATHER, IT IS AN AFFIRMATION. SO, NO NEGATIVE RESPONSES OR HATE SPEECH HERE!